Senior people on your account
The strategist in your pitch is the strategist in your monthly call. No bait-and-switch to junior staff.
Hopkinsville, KY · Serving the United StatesMarketing that compounds,
Marketing that compounds,
not campaigns that expire
The Peddler is a results-driven digital marketing agency. We build brands, generate qualified demand and grow revenue with strategies engineered around your numbers — not industry averages.
Free 30-minute strategy session · No contracts · Response within one business day
- No long-term lock-in
- You own every account
- Senior specialists only
Client snapshot
Northbridge Home Comfort
Booked jobs / month
271
+182%
Cost per booked job
$88
-59%
Map pack visibility
74%
+56pts
Organic sessions
11.4K
+268%
Monthly booked jobs, months one through six.
0+
Growth programs launched
$0M
Ad spend managed annually
0.0x
Median return on investment
0%
Client retention rate
Who we are
An agency built by operators, not account managers
Founded by Neeraj Kumar in Hopkinsville, Kentucky, The Peddler runs a deliberately small roster so every client gets senior attention. We work across fifteen disciplines, but we only recommend the ones your business actually needs.
Founded
2016
Specialists
24 in-house
Disciplines
15 services
Avg. tenure
3.4 years
Revenue is the only scoreboard
We report on pipeline, cost per acquisition and return — impressions are context, never the headline.
You own everything
Accounts, data, creative and documentation stay in your name from day one and remain yours if we part ways.
Transparent by default
Live dashboards, published roadmaps and honest answers when something underperforms.
Built to compound
We prioritise assets that keep earning: organic visibility, owned audiences and conversion infrastructure.
Deliberately small roster
We cap client numbers per specialist so attention never gets spread thin.
What we do
Fifteen disciplines, one growth system
Every service below can run standalone — but they're designed to reinforce each other. Start where the evidence points.
How we work
A five-stage method that removes the guesswork
No mystery deliverables. You always know what stage we're in, what's being tested and what decision comes next.
- 01
Diagnose
A forensic review of your funnel, analytics, competitors and unit economics. We quantify the gap before proposing anything.
- 02
Design
A sequenced growth plan with channel priorities, budget allocation, forecasts and named owners for every initiative.
- 03
Deploy
Cross-functional sprints ship the work — technical fixes, creative, campaigns and conversion infrastructure.
- 04
Decide
Weekly signal reviews and monthly performance sessions determine what scales, what changes and what stops.
- 05
Compound
Winning plays get systemised, documented and expanded into adjacent channels and markets.
Industries
Sectors where we already know the terrain
We've built playbooks in these categories — which means less discovery time and faster traction for you.
Home Services
Plumbers, HVAC, roofing and remodelling teams that live or die by call volume.
Healthcare & Dental
Practices that need compliant marketing and a full appointment book.
Legal
Firms competing for high-value cases in expensive auctions.
Real Estate
Brokerages and developers building trust before the first showing.
E-commerce
Brands scaling profitably past the first plateau.
B2B & SaaS
Long sales cycles that need demand generation and clean attribution.
Hospitality
Restaurants, venues and hotels driving bookings year round.
Education
Institutions and training providers filling every intake.
Case studies
All case studies Proof, with the numbers attached
Real programs, real constraints, real outcomes. Every figure below comes from client-verified reporting.
Home Services
Northbridge Home Comfort
Local SEO + Google Ads
From invisible in three counties to booked out through winter
A family HVAC company was losing emergency calls to national aggregators. We rebuilt local visibility and paid search economics in parallel.
- Booked jobs / month
- +182%
- Cost per booked job
- -59%
E-commerce
Verdant Supply Co.
Paid Social + Email
Profitable scale after eighteen months stuck at the same ceiling
A sustainable goods brand had strong products and flat revenue. Creative volume and lifecycle email unlocked the next tier.
- Monthly revenue
- +191%
- Blended ROAS
- +89%
Legal
Harlow & Pace Legal
SEO + Content
Owning the most competitive practice-area searches in the state
A litigation firm needed case volume that did not depend on referral relationships. Editorial depth did the work.
- Qualified consultations
- +341%
- Top-3 keywords
- +3350%
Testimonials
What it's like to work with us
Nine of the people who trust us with their growth. More on the testimonials page.
"The Peddler rebuilt our entire local presence in under six months. We stopped buying third-party leads and the phone rings with our own name on it."
Dana WhitfieldOperations Director, Northbridge Home Comfort"They treated our margin like it was their own money. Every scale decision arrived with the maths attached and an honest downside case."
Marcus IloFounder, Verdant Supply Co."Neeraj's team understood our practice areas better than agencies we had paid three times as much. The content reads like our attorneys wrote it."
Renata PaceManaging Partner, Harlow & Pace Legal"Six locations, one consistent reputation system. Patients mention our reviews on the very first phone call now."
Dr. Alina SerranoClinical Director, BrightPath Dental Group"Our marketing conversation with the board became a finance conversation. That shift alone justified the engagement."
Priya RaghunathanVP Marketing, Atlas Fieldworks"The rebrand repositioned us overnight. We stopped competing on commission and started competing on craft."
Theo BramwellPrincipal Broker, Cobalt Realty PartnersPricing
Transparent retainers, no surprise invoices
Four plans covering everything from a first real marketing engine to multi-market programs.
Starter
For local businesses building their first real marketing engine.
$1,850/mo
- One core channel (SEO or paid search)
- Google Business Profile management
- Up to 2 landing pages per quarter
- Conversion tracking setup
Growth
For teams ready to run multiple channels with real accountability.
$3,900/mo
- Two channels fully managed
- Local SEO and reputation program
- Content production, 4 pieces monthly
- Landing page testing roadmap
Professional
For established brands scaling across search, social and lifecycle.
$7,400/mo
- Four channels fully managed
- Dedicated creative production sprints
- Email lifecycle and automation
- Advanced attribution modelling
Enterprise
For multi-location and multi-market organisations.
Custom
- Unlimited channels and locations
- Custom data warehouse and BI reporting
- Brand governance across markets
- Quarterly executive business reviews
FAQ
Questions, answered honestly
If your question isn't here, call us. We answer plainly, even when the answer is that we're not the right fit.
Ask us directlyInsights
All articles Latest from the blog
Practical thinking from the people doing the work.
The local SEO checklist we run before touching a single ranking
Twenty-two checks that decide whether a local business can realistically compete in the map pack — and what to fix first.
Neeraj Kumar · 9 min read
Why your conversion tracking is lying, and how to fix it in a week
Duplicate events, client-side loss and missing offline data quietly corrupt every optimisation decision you make.
Priyanka Shah · 7 min read
A creative testing framework that survives contact with reality
Most paid social accounts plateau because creative production cannot keep pace with fatigue. Here is the system we use.
Dominic Reyes · 6 min read
Free strategy session
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Book a free 45-minute strategy call. You'll leave with a written summary of the three things we'd prioritise first — whether or not you hire us.